So how did the sisters decide who would model what in their new campaign, shot right after Aurora Culpo gave birth to baby Solei?
“We shot the campaign with a super small crew at a totally COVID-safe set back in the fall,” Sophia Culpo said.
“The good news is a lot of the styles come in a few colors so it was really just choosing colors for each other,” Aurora explained. “I tend to wear a lot of lighter colors and whites, Olivia loves her nude tones and Sophia looks amazing in black so it actually worked out really well.”
The Culpos x INC line is a family affair, and the sisters wouldn’t have it any other way.
“We absolutely love working together as a family, so even when we might be arguing over something, we are all truly enjoying the process,” Olivia says. “I would say my favorite thing is probably seeing how we all style the same pieces so differently.”