Since its inception, Big Baller Brand has been a lot of talk and, well, not much else.
That makes answering legitimate financial questions about the company a bit of a mystery. LaVar Ball has publicly announced different valuations for the company at different times since its founding in 2016, with each dollar amount not appearing to have much real backing. And with Lonzo and LaMelo Ball both creating space between themselves and BBB, the company doesn’t appear to have a lot of upward momentum since its re-launch in February.
Here’s what we do know (and what LaVar has said) about Big Baller Brand’s worth and sales.
How much is Big Baller Brand worth?
LaVar Ball said in March that Big Baller Brand is worth $1 billion.
“Everybody knows it’s worth a billion,” LaVar Ball said, according to Bleacher Report. “Why do you think they coming at me so hard? They don’t want this to take off, baby!”
There isn’t any information out there to back up such a claim. One number that is publicly available is a $1.5 million lawsuit Lonzo Ball filed against BBB co-founder Alan Foster for allegedly stealing that amount from Lonzo. LaVar Ball had previously claimed (in 2017) that BBB was worth $3 billion, so apparently the valuation has gone down.
In 2018, Big Baller Brand was given an ‘F’ grade by the Better Business Bureau. According to Business Insider, that was due to 32 complaints about the company, “many” of which were unresolved.
Big Baller Brand also shut down before relaunching in February. The relaunch featured a new website along with new products on offer, even though both Lonzo and LaMelo Ball have distanced themselves from BBB, with LaMelo signing with Puma ahead of the 2020 NBA Draft.
Big Baller Brand sales
Sales numbers aren’t readily available for Big Baller Brand.
If we want to make inferences about how sales were going, BBB priced Lonzo Ball’s signature shoe (the ZO2) at $495 when it was released in 2017. Upon the company’s re-launch in 2020, the ZO2’s could be had for less than $200. While also a few years out of style, that would suggest the shoes weren’t flying off the shelf.
There was also a viral social-media post in 2019 that showed BBB selling their gear for heavily discounted prices at a pop-up shop at a local volleyball tournament.
Normally, such a clearance sale tells you everything you need to know.
LaVar Ball net worth
LaVar Ball’s net worth is $4 million, according to Wealthy Gorilla.
There’s a couple ways to read into that math. The first is that there’s no real belief that BBB is worth $1 billion — if it was, LaVar would have a much higher net worth. But he’s also not without worth, being the father of three high-profile basketball-playing sons who has created his own brand as an individual.
While it appears BBB has been LaVar’s focus of late, there are surely certain companies that would hire his outsized personality for ad campaigns.
Big Baller Brand timeline
April 14, 2016 – Big Baller Brand is founded.
May 4, 2017 – Lonzo Ball’s signature ZO2 shoe is released. It sells for $495 a pair.
Aug. 8, 2017 – JAY-Z stated his support for the hustle being put into Big Baller Brand.
Aug. 31, 2017 – The Ball family announces that “Ball in the Family” will be a web TV reality series about them.
Aug. 31, 2017 – LaMelo Ball, the youngest, gets his own signature sneaker, the MB1.
Jan. 8, 2018 – The Better Business Bureau gives Big Baller Brand an ‘F’ grade for failure to resolve complaints.
Oct. 17, 2018 – Big Baller Brand responds to pricing criticims by dropping $200 shoes.
Jan. 1, 2019 – LiAngelo Ball has a signature sneaker released, the G3 Lux.
March 22, 2019 – Lonzo Ball parts ways with BBB co-founder Alan Foster over alleged embezzlement.
Sept. 4, 2019 – Lonzo Ball admits the original ZO2s were defective.
Feb. 2020 – Big Baller Brand “re-launches” with a new website and new merchandise.
March 2020 – LaVar Ball says that BBB is worth $1 billion.